Our company started with the vision of an iconic, storied duo: that of a boy and his dog, darting off to traverse the globe and seek adventure. It’s one that charms us; we believe that it holds a bit of magic.
With this as our source of inspiration, we imagine designs that are not only complex and beautiful, but also engage through a deeper, layered narrative. We use storytelling as the catalyst for everything we create.
We believe that the tail should sometimes wag the dog (no pun or reference to our namesake, of course). We never try to justify the meaning behind the inspiration for a design. Instead we start at the beginning – with a spark. We are tuned to history and myth, folklore and fable – a creative tapestry that informs all that we do.
And whether we are working to recreate historical documents, staying true to the past, or we conjure up an idea with a dash of artistic license, we approach everything we do with a sense of authenticity and meaning.
We know we can’t tackle this endeavor alone, and our collaborative partners are critical to our success. By tapping into a network of the best printers and weavers all over the world – including the US, Italy, and beyond – we’ve amassed a tremendous range of capabilities to achieve almost anything we – or you – can imagine, regardless of complexity.
Our company’s founder and creative director, Zak Profera, draws influence from his early studies of conceptual art at the prestigious San Francisco Art Institute. His relentlessly curious nature and adherence to eclecticism have resulted in the creation of an aesthetic that is classic, contemporary, and ever shifting. It is based on the notion that great ideas can come from the most unlikely of places. From the outskirts of Istanbul in search of vintage finds, to the depths of the Black Forest for an open-air expedition, Zak’s travels afar charge his imagination with the same sense of adventure that inspirits his designs. He presently lives and works in New York City with his fox, Shinji.
And then there is our very own FOX – though it’s not hard to see from where his alias derives. Shinji, Zak’s loyal companion at home and in his travels, is critical to the success of the business, offering both entertainment and occasional design counsel.