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Plaids, checks, and stripes – deceptively simple elements of design that recur throughout wide swathes of culture and time. For their ubiquity, these patterns resonate with something buried deep within us – a universal chord struck over and over again, drawing us to return and explore further. In this new collection, ZAK+FOX looks to their origins and the phenomena they seem to evoke. From the battlefields of the Scottish Highlands to those of the chessboard — from the percussive motifs of manmade music to the mesmerizing beat of rain against earth — this collection delves into our fascination with these patterns, seeking to unlock the stories they tell, the memories they stir, and the reasons they remain a part of us, season after season.

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